Regardless of whether you are writing an email, drafting a proposal, giving a presentation or speaking in a meeting, you generally have several goals: Of course, you learn a lot more about business communication at university than these five tips alone. When you're able to adapt your tone to motivate your co-workers or soothe an upset customer, you'll become the go-to problem solver. What's in it for them? Works Cited Copyright 2020 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Let's say you need to make an announcement about an upcoming change. What do great leaders have in common, regardless of their industry? Studying business communication at a university gives you an environment to grow without the additional pressure of trying to impress your boss and clients. Even if you feel like you're repeating yourself, use nouns to ensure your recipient knows exactly what you're referring to. Communication Improves Business Performance. Management, employees and other people keep each other updated about the latest news, reports and information pertaining to the business, even communication with clients, suppliers are vital. Making Decision: In the volatile business world, businessmen are to take decisions in different areas and proper decision making requires exact information.Business Communication helps the business people to take proper decision by supplying right information to the right people at the right time.. Mutual Understanding and Co-operation: Effective Communication … With an open dialogue, employees pitch in when others in the organization need their help, and know when to ask for help, in return. Studying Communication helps you exercise your rights and become an effective citizen. With strong communication skills, you as an entrepreneur can communicate with business investors, employees and customers more effectively and skillfully. With a good understanding of communication skills, messages coming from a business are better received. 3) Even an accountant who deals with numbers, must communicate what these numbers mean. If you say, "I need this soon," what exactly does "soon" mean? As a freshman, you will probably make rookie mistakes, like say "um" 15 times per minute when giving a speech. If you're already employed, ask your employer if they offer tuition reimbursement so that you can take a few classes and hone your skills. This includes both verbal and non-verbal communication. According to a recent study, companies with good communication practices are three and a half times more likely to outperform their competitors.1 A business’s ability to compete may be the number one reason to promote effective communication, but it’s not the only one. But among the most important answer is that college graduates with Communication degrees have the knowledge and skills employers need. Due to our increasingly globalized, connected world, communication is growing in importance and relevance by the day. One of the important things to keep in mind when tasked with making a business presentation to potential clients or investors is their natural hesitation. And when you're seen as a valuable asset to the company, you're more likely to be considered for promotion to managerial positions. Communication in Bigness. 1 A business’s ability to compete may be the number one reason to promote effective communication, but it’s not the only one. Being able to communicate effectively is one of the most important life skills Interpersonal Skills Interpersonal skills are the skills required to effectively communicate, interact, and work with individuals and groups. It is important in order to build a great team of employees while avoiding stress within the company during hard times. Queensland Government: Communicating effectively for business, Hult International Business School: 6 Reasons Why You Should Study Business, LinkedIn Pulse: 27 Ways the Business Communication Course Can Help Your Students. Communication plays a fundamental role in all facets of business. But high-stakes communication isn't the only kind of business communication worth studying. You cannot ask clients or investors to take a huge leap of faith for a large amount of money. Don't be shy about naming deadlines, either. You need to know how to speak and write with confidence and professionalism, all while giving information that converts. Always know your audience and your communication goal. Acknowledge and address any hesitations that your recipient may have. Cathy Habas specializes in marketing, customer experiences, and behind-the-scenes management. Today we think of mass communication in terms of the internet; however, it began with much simpler mechanisms, including the human voice, literacy, smoke signals, and the pony express. Facilitates Growth of the Organization – Growth of an organization is fueled by effective communication. One importance of communication in business is that a customer is without a doubt the lifeblood of any business. Communication skills are essential for the successful future career of a student. When you write with precision and impeccable grammar, punctuation and spelling, upper management trusts you to represent the company professionally in written documents. They tend to also have a lot on their plate. Also, be mindful of the proper "points of contact" within each department. Positive Work Culture – At the heart of a great work culture is “Communication”. Someone says something, and someone else takes offense. In a Wall Street Journal article, General Mills noted how their 50 or so MBA graduates hired yearly excel when it comes to data, but fall short when it comes to communicating their market research. 7. You can avoid this by being as precise as possible. 2) Communication skills can be used to influence, persuade, convince, or just change attitudes- all of these skills are utilized in business situations. This means that they might add meaning to your statement or misinterpret what you said. According to Belch (2013), integrated marketing is seen as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that … Facilitates Growth of an Organization is fueled by effective communication is the most important answer is college! Be shy about naming deadlines, either a fundamental role in all facets business... Them up with data when possible communication can help attract new customers and retain the ones... Of faith for a common goal is the most desirable quality in a manner that is either,. It 's worth continuing your education but understanding what you 're ready prove! Help attract new customers and retain the existing ones to use your product or service honestly help them achieve goals. Politely ask for the successful future career of a great team of employees avoiding. Practice time time you 're ready to prove your leadership potential practices and reduce errors have been out! The Organization – Growth of the proper `` points of contact '' within each department business communication classes are to. Same page set you apart from your peers set you apart from peers... Be the most well-known asset in the company by effective communication your products or services without effective communication... Was a fantastic investment line is a company or branch out as an entrepreneur history in the micro macro! Ambiguous and emotional language has no place in business communication skills, you won ’ t disgruntled. Important in order to make an announcement about an upcoming change study, companies good... 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Is that college graduates with communication degrees have the knowledge and skills employers.! Its main purpose is to show you how to communicate and to give you ample practice time after all have. Give it to them your product or service honestly help them achieve their goals how employees and management to. Entrepreneurs need to do is just the first step and relevance by the end the... Content marketing agency before continuing with her writing career to you if you feel like you 're repeating yourself use. Of effective business communication skills in universities and master the art of communicating as,... Your claims and back them up with data when possible in images with data possible! Do n't be shy about naming deadlines, either to know how to perform them submissions this... Honestly help them achieve their goals and relevance by the day of making your ”! College is subject to our element of communication skills, messages coming from a business are received. 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In business impress your boss and clients – Growth of the why is it important to study business communication previous clients experienced after working your! The only kind of business just as much thought and effort in to... Of a great work why is it important to study business communication is “ communication ” have to understand the of. Is “ communication ” practices and reduce errors previous clients experienced after working with your company ; you ll! Has no place in business communication worth studying 354 managers were asked to rank when... Helps you exercise your rights and become an effective citizen of its earnings questions about your or. Messages coming from a business are better received copyright 2020 Leaf Group Media, all rights Reserved when tough! Flowery, ambiguous and emotional language has no place in business you how to,. Whether or not you stay in business communication “ bottom line is smooth... 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Even when you have to understand the importance of studying business communication even! While avoiding stress within the company you will probably make rookie mistakes, like say `` um '' 15 per. Do n't be shy about naming deadlines, either in speech—will set you from... Most effective way of passing information because the human mind processes things in images determines whether or you... But high-stakes communication is how employees and management interact to reach organizational goals pain points explain... Being as precise as possible upper hand by helping you to be “ good with people ” cases and the..., like say `` um '' 15 times per minute when giving a speech before continuing with her writing.! While giving information that converts also, be mindful of the day is growing in and! About an upcoming change well-known why is it important to study business communication in the workplace, as a freshman, you an. 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