Developed marketing personas and content plan. How to write a resume header that can convey your overall competence briefly and concisely. Liaison with Social, Events, Comms and other functions on the assets & format required to suit the execution method, Manage the processes for content creation and upload onto the content marketing platform, Measure and report on content performance, both quantitatively and qualitatively, to enable optimization, Responsible for the overall management of Maven.com, Leads and participates in discussions with all Maven stakeholders to define requirements for Maven.com, Responsible for partnering with agency, Maven Marketing, and GM IT to create work-flows, processes and documentation for prioritizing and making marketing updates, Works with agency lead to identify, communicate and approve design and copy updates, Manages coordination with all market leads to ensure Maven.com is accurately updated with copy, videos, stills etc. Assess, catalog, and organize technology showcase content, Develop full life-cycle content strategies for customer experience and briefing programs, Manage creative process for the development of new content with internal customers and third-party vendors, Coordinate with and manage AV and IT vendors, Manage the Technical Review Plan for all content assets at the CIB, Coordinate with other digital asset management initiatives, Strong organizational, project management, communication, and interpersonal skills, Must have sufficient experience to successfully navigate complex organizations and effectively coordinate work among cross functional teams, Must have the ability to work across organizational functions and business units with individuals in all levels of the organization and enjoy success as part of a working team, Familiar with marketing strategy and go to market strategies, Multi-national and Fortune 500 company experience is preferred, Strategic branding and positioning experience required, High competencies in PowerPoint, Excel, Word, SharePoint and Photoshop, Proactive and results driven individual who thrives in a fast paced and dynamic environment, Highly motivated team player with an ability to handle a fast paced environment of change, Develop and execute strategies that raise awareness of the Institute by leveraging content created by OCM and maximizing the reach of the Institute’s platforms with key audiences, Create compelling and results-oriented engagement that drives traffic to: website, landing pages, forms, videos, etc, Manage the development and reporting of digital metrics, setting standards, monitoring and tracking social media and other digital marketing analytics utilizing dashboards to optimize and enhance campaigns, measure progress, and maximize ROI; partner with OCM to evaluate results of digital campaigns; offers actionable insights based on campaign performance, Engage with the administration, academic schools, admissions, fundraising and alumni teams, and colleagues within MarComm to understand needs and relevant topics for content and promotional audiences and goals, Provide input for paid search and SEO strategies and tactics, working with the Social Media Coordinator and Senior Web Content Manager to achieve results, Work with clients within MarComm and across the Institute to develop advertising and other strategies for external promotion and reserve ad space with various media outlets on their behalf, Conduct and/or manage market research initiatives as needed, Ensure all digital work is consistent with the established brand guidelines and meets compliance standards, Ensure best practices are followed in all areas of digital marketing; employ cutting-edge tactics to increase brand awareness among desired audiences, Upholds Pratt’s commitment to advancing diversity and inclusion in communications and marketing efforts, Track record of designing and executing high-impact digital marketing initiatives and campaigns, Experience creating various types of content – posts, emails, newsletters, website, landing pages, calls-to-action, etc, Ability to simultaneously handle multiple projects in busy office environment, Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times, Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred. Businesses are looking for a Marketing Manager resume that will take them to the Profit Land. Craft messaging and regular postings and updates. Experience working with project management tools (Asana, Trello, etc is a plus), Responsible for the creation and oversight of a content strategy that stems across multiple channels (social and website primarily) to support business needs and growth goals, Design workflows for content lifecycle processes that include content creation, review and approval cycles, publishing, analysis and optimization of content, Collaborate in the creation and implementation of a content calendar to align content releases with product launches, campaigns and promotions and business activities, Define, establish and manage metrics to measure the effectiveness of content solutions including: ROI, content/brand integrity, content accuracy and relevance, efficiencies gained in content improvements, Bachelor’s Degree with emphasis in Marketing, Communications or related field, 5+ years of experience in marketing or communications in a content role, Proven track record as a content creator: either as journalist, editor or content producer, Clear understanding of best practices of earned media including social media and publishing, Expertise and understanding of digital marketing practices and technologies, Past experience building audiences either online or offline, Understanding of all digital channels (SEO, Social, Content, Paid), Strong written and verbal communication skills with the ability to lead cross-functional teams and interface with senior and executive leadership, High degree of organization and ability to manage multiple, competing priorities simultaneously, Set and implement strategies to grow internal and external traffic to our products, maximize sales and revenue, and meet other business objectives. This ranges from social media posts to substantial point of view papers. Many Young Living events take place at the company’s farms in Idaho, Utah, Ecuador, Peru, France, and elsewhere in the world, as well as annual conventions both locally and out-of-town. Edit material as necessary for clarity and crispness. copyright and data protection), Ability to collaborate and gain consensus from internal and external stakeholders, Ability to manage internal and external stakeholder expectations, Ability to understand and translate complex financial industry issues into smart marketing solutions, Knowledge of SEO, web content optimization, digital advertising, social media, metrics and analytics, marketing automation, and content management software, Proven ability to collaborate on complex projects with cross-functional teams and to deliver results in a fast-paced, deadline oriented environment, Excellent written and oral communication skills; active listener; able to communicate in all forms across the company; strong presentation skills in both large and small group settings; able to speak/write clearly and succinctly in a variety of communication settings and styles to a variety of audiences; can get messages across that have the desired effect, Proven ability to follow company and regulatory policies and procedures, Outstanding organization and project management skills to ensure tight deadlines are met both internally and externally, Strong individual contributor to the development and execution of marketing plans, Highly developed analytic and problem-solving skills, Ability to handle multiple and diverse tasks under deadline pressure, Demonstrated initiative and ability in defining and undertaking work assignments with minimal supervision, Evidence of good judgment, creativity, inquisitiveness, and perseverance in past work or educational experience, Ability to collect, analyze, manipulate and synthesize complex data, FINRA series 6 or ability to obtain within 6 months of employment, 5+ years of experience in content marketing, journalism or SEO based roles, A flare for language, and a passion for finding and telling great stories that resonate with a target audience, Strong, data-driven approach to planning and strategy, you will be comfortable with a wide range of research tools, Google Analytics and ideally marketing automation systems such as Marketo that will inform your decision-making, You will be a self-starter who is able to take the initiative, a creative thinker, tenacious, a relationship builder and a team player, Ability to work at pace and to deadlines, applying order to a shifting landscape, Flexible, positive attitude, where you’re comfortable working in a fast-changing environment, Copywriting for the beauty brands websites, blogging, writing product descriptions, email copywriting and developing digital marketing copy for digital assets for the Helen of Troy beauty brands are the primary focus of the role, Work with the digital team to develop best in class content marketing standards, processes and distribution maintenance, retrieval, and re-purposing content to manage and maintain content efficiently, Establish content marketing workflows and approvals for requesting, creating, editing, publishing, and retiring content utilizing the website content management system, Collaborate with brand and digital teams on the content strategy that supports brand marketing initiatives across digital channels, platforms, Amazon, Jet, and retail .com partner sites and our brand website properties to increase brand awareness, engagement, sales while creating a positive customer experience, Collaborate with brand marketing and the digital team to evolve and significantly improve content across digital channels, Develop a content assessment of the beauty brands’ websites, social media platforms and digital assets and provide a cohesive content plan to improve the digital content, SEO optimize the content that engages the target audience, and enhances the customer experience, General website content maintenance and content optimization for the brands’ websites, SEO copywriting for title, meta tag descriptions and keywords for the website, Experience using the Google Keyword Tool for SEO copywriting is required, Social media content development, implementation, and management across social media channels relevant to the brands are required in this role, Social media communications, consumer engagement and community management are requirements for this position, Utilize social media reporting data and web analytics to measure content performance, providing insights and recommendations to improve results and the customer experience, Curate content for image resource library in collaboration with the Creative and Brand marketing teams, Ensure the beauty brands’ content is consistent with brand persona, equity, style, tone, and quality standards, Collaborate with agency partners (when needed) and with the digital team to evolve the content strategies to accelerate improvement and continuously optimize, Evaluate digital landscape for content innovations in tools and platforms looking for ways to cultivate content management efficiencies, Exceptional written and spoken communications skills, Proven track record in product/solutions marketing with 3 - 5+ years’ experience, The ability to build strong stories and compelling narratives, The ability to drive modern asset and communication formats, Familiarity with IT management, Mainframe experience a plus, Experience with eBook, infographics, white papers, blogs, data sheets, battle cards, presentations, web pages, Experienced in developing a content strategy, A flexible attitude and an ability to produce excellent work with minimal guidance, 3+ years Content Marketing, Demand Generation or Digital Marketing experience, Demonstrated proficiency implementing inbound and content marketing strategy, Working knowledge of conversion optimization principles, Familiar with modern marketing automation technologies, Hands-on experience with modern content marketing strategy, tools, technologies and performance metrics, Exceptional copywriting and editing skills. This will include PowerPoint slides, brochures, and a resource for RFP responses, Sales Support: Collaborate with Sales to help them understand and use our content and sales collateral. Work with internal teams to understand and improve algorithms that determine upsell and cross-sell capabilities within the Amazon ecosystem, Create and update weekly performance scorecards that monitor campaigns and track traffic and conversion metrics to enable continuous improvement of our marketing efforts, Work closely with finance team to explain financial impacts of demand activities on p/l, Plan and execute primary consumer research that answers key business questions, Think strategically and analytically about new ways to introduce our products to customers and increase relevance. Typical duties listed on a Digital Content Manager resume example are running websites, updating web pages, using web content management systems, collaborating with content writers and marketers, preparing reports, and developing content strategies. Collaborate with Marketing Communications team to evolve the look, feel, and voice of the publication, Consistently meet production deadlines while maintaining the ability to willingly accept change in direction and instruction, Must be able to work effectively and establish rapport with company leadership and successful member-leaders, Regularly update supervisors and project owners on progress of Young Living’s publications; high level of communication crucial, Communicate with international offices as needed in order to meet deadlines and create consistent messaging throughout all Young Living regions, Communicate with international offices to obtain information for articles about their areas, Coordinate with the printing company on printing and delivery details and with the Young Living warehouse on receiving and other details, Serve as an overflow copywriter to craft marketing copy promoting Young Living events, products, promotions, initiatives, and policies as needed, Create infographics, social media micrographics, and other designed pieces promoting Young Living events, products, promotions, initiatives, and policies. Including responding and following up on feedback on social media platforms, Oversee the integration of content activities across marketing, and align social media activity across customer experience, paid and organic social media, Manage a robust and highly functional content calendar including coordination with merchants for marketing activities, Drive performance: using data to constantly iterate and test our approach on social channels, Assist in organizing and coordinating marketing events to engage customers, riders and restaurants, Manage timelines to make sure that our content is on point and relevant always, Work with key business stakeholders to recognize and identify markets and opportunities for the company to develop key thought leadership, Develop campaign strategies by quarter, satisfying pipeline and sales goals for key areas of opportunity and lines of business. CMS experience helpful, Knowledge of Google Analytics and social media management apps/software, Basic knowledge and understanding of fine art, design, and/or architecture industries preferred, Highly self-motivated, highly productive, results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized, Must have the ability to communicate effectively with a diverse, as well as demonstrate inter-cultural competence with an understanding of the dynamics of diversity in higher education, Demonstrated experience in the development/execution of a content marketing strategy at a professional services firm, Demonstrated experience in managing digital marketing campaigns and data-driven optimization, Knowledge of SEO, email, and social media related to both content and digital marketing strategy, Demonstrated success delivering content through digital channels, Fluent in all content marketing aspects including building audiences, creative writing, platform management, SEO, email, social, analytics, Creative thinker with proven ability to navigate, influence change in, and implement processes across a complex, matrixed global operation, Sound decision-making capabilities, demonstrating an ability to create persuasive and compelling recommendations, Ability to communicate and influence at all levels within the organization with excellent presentation skills, A minimum of 4-year education in a relevant field, e.g., marketing, communications, public relations, economics, commerce, 5 years+ experience in marketing team and program management, Experience with Marketing Cloud, Salesforce and CMS systems a plus, Experience understanding and leveraging measurement tools such as Google Analytics, Support in the definition of the online consumer experience strategy and roadmap for EMEA, Develop regional content if needed for SoMe properties and websites, Provide consultancy to recommend best-fit solution, including look and feel, navigation experience, and information architecture, to meet marketing or business objectives, Plan and measure content marketing SoMe programs to reach online customers, Manage program budgets as assigned by marketing segment leads, Facilitate successful project definition, planning, budgeting, scheduling, resourcing, and lead high performance project teams while facilitating relationship building among team members, Proactively build strong relationships with business stakeholders, develop a deep understanding of their business objectives, set and manage project stakeholder expectations, and evaluate alternative business solutions as appropriate, Proactively identify project issues and risks and create successful action plans for resolving issues and mitigating risks in a timely fashion, Track and report on project milestones and provide status reports to management, project team, and other project stakeholders, Manage and mentor team, as well as coach staff in appropriate time management and client interaction, Collaborate with account management leads to develop strategic briefs and act as primary creative representative with clients, Represent creative to client via strategic presentations and problem-solving, Sources subject matter experts for content development as needed, Supervises 2-3 staff members and contributes to the management of the freelance talent pool, Sources new content development talent by actively networking, Demonstrated history of delivering complex technical projects from initiation to implementation, Proficient with Project Management tools. A strong team player with exceptional interpersonal and communication skills who can build relationships within Autodesk as well as with vendors and agencies, Content creator at heart; whether it's long-form written content, short videos or social media copy, your passion revolves around creating great stories, Working knowledge of CAD software is a major plus, Project management skills to develop and manage editorial schedules and drive to deadline. A … Development of editorial governance so content is consistent with our brand voice, style and tone, Strong organizational skills with the ability to work effectively in a matrixed environment, Executing effectively by using resources efficiently, meeting deadlines and keeping others informed of work plans and progress toward goals, Strong marketing content writing and editing experience is required, Exceptional storytelling, writing and editing skills, Team player who is enthusiastic about helping out across the team, and learning new skills within the marketing function, Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of our business’ various types of content, Project management skills and an understanding of all marketing communications tactics and their purpose, Experience in content creation experience and understanding of the lead generation, marketing and brand landscape, Previous experience working with a web content management systems and strong working knowledge of content operations, Experience as a community manager with a proven track record and results, Proven experience in managing digital communications processes and strategies for all digital mediums, including working knowledge of SEM, SEO and programmatic, Experience in working with external partners and proven capacity to deliver results and projects in coordination across multiple teams, Customer service, organizational, interpersonal skills and professional appearance required, Superior project management skills and ability to succeed in a fast-paced environment, Consolidating information from various sources including customer insights, web analytics and feedback from vendors and stakeholders to reach sound decisions, Experience in content marketing, including conceptualizing, launching, and supporting multi-channel campaigns, Experience using data analysis, benchmarking, and user testing to make sound content production decisions, Experience in all aspects of developing and maintaining marketing campaigns, Demonstrate interest in making data-driven decisions and seeking answers with data so as to continuously improve content marketing outcomes, Experience managing integrated B2B marketing programs from planning through execution, Experience working collaboratively across multiple departments (internal and external) including Design, Social, Events, Marketing, Analytics, etc, Experience managing social media content production and working with various mediums (photography, video, animation, etc. Marketing Manager 5+ years experienced Marketing Expert highly skilled in marketing, communications, branding, campaign management, campaign analysis and team management. You live and breathe great content and creative campaigns, Lead the market and capture mindshare with compelling, thought leadership stories and platforms, Leverage messaging, positioning, and value propositions to create solutions-oriented content (eBooks, white papers, infographics, demo videos, etc), Drive continued engagement through high-value digital content and experiences (guided tour, research studies, interactive assessments, etc), Build content strategy and roadmap to acquire and engage with prospects and customers, Produce best-in-class quality content such as eBooks, white papers, videos, interactive, infographics, blog posts, newsletters, and more, Create compelling, unique, and timely offers to generate measurable demand (leads, responses, MQLs, etc), Partner with AR/PR teams to bring our corporate messaging and narrative to life through thought leadership content, Partner with Product Marketing to develop high-value product and solution-based content to drive prospects deeper into funnel, Strong written and verbal communication skills, excelling in the ability to tell compelling stories, Experience writing and building long-form content meant for digital consumption, Track record of synthesizing product information into business needs and solutions for buyers, Deep rooted knowledge of editorialism and journalism combined with customer lifecycle marketing, Drive to move the market forward through innovative and progressive thought leadership, Technical understanding of content marketing tactics (DAMs, SEO/SEM, resource centers, etc), Data-driven mindset focusing on pre-defined goals, objectives, and results, 3-5 years B2B SaaS experience writing for technical buyers, Support content strategy development with research and information gathering on audience challenges, information needs and content preferences, Actively participate in and contribute to content plans to achieve marketing objectives, Drive the creation of content briefs, working cross-functionally to gather information needed to optimize associated asset creation, Review or edit content for consistency, style, quality, voice and tone, Evangelize the use of content creation best practices and be an enthusiastic advocate for content quality, 5+ years of content marketing or content strategy experience, Able to map content to the buyer or other audience persona journey, Able to link content to campaign themes and marketing goals, Excellent communicator, able to work well with a wide variety of stakeholders, Able to gracefully handle competing requests and priorities, Self-motivated, enthusiastic, positive team player, Implement the Beta Solutions content strategy through creation of differentiated ETF content, strategic packaging (video, blogs, whitepapers, webinars, brochures, presentations, etc. our blog, Twitter, LinkedIn, Facebook). Oh my can you write! Understanding of web publishing requirements, Editorial mindset with an ability to predict audience preferences and have a nose for the story, Ability to write reports, business correspondence, and marketing collaterals, Manage the content workflow process and create & manage master editorial calendar for the holistic and prioritized view of deliverables, Develop engaging content for digital demand gen activities including: customer facing emails, campaign landing pages, digital advertising, DNB.com product copy and DNB.com promotional copy, Work with regional teams on minor collateral and content updates, Write customer facing stories after interview completed and messaging developed; create short-form content; create content for other digital needs as they arise; assist other writers with research, Surface editing of content developed by other team members, Obtain copy approval and execute revisions if required, Ensure consistency in concrete editorial standards and style guidelines; ensure that content is tagged appropriately; facilitate messaging testing and periodic assistance with inputting content into content docs, identifying related content, and auditing after pages are live, Train people up in all fields pertaining to content marketing, Ensure content is being planned in a timely manner and content targets are being met, Ensure unrivalled, high quality production values are adhered to at all times, Scout for partnership opportunities with external contributors and/or publishers in order to reach new audiences, Monitor overall blogs health and performance and ensure best search engine optimisation practices are being followed by all members of the team, Meet with Trading and Marketing teams to gather needs in order to be able to plan content efficiently, Liaise with the other marketing channels to find ways of amplifying the content, Carry out regular quality assurance checks on content, Identify new features and functionalities for the blogs with the goal to increase engagement and improve conversion rates, Use standard reporting tools like Google Analytics to analyse website’s statistics, Build reports in order to communicate results to the rest of the team, Establish a calendar to ensure consistent content production, Manage the production and distribution of whitepapers, reports, case studies, infographics, e-books, webinars, videos and other content resources to engage and educate target prospects and customers, Manage the corporate website blog, posting new content frequently to optimize search hits and increase site visits, Match content with market segments and buyer personas, helping accelerate the customer lifecycle and nurture prospects to close, Edit content generated by internal thought leaders, and write original content as needed, Re-purpose existing content into various formats and channels to extend promotional life, Supervise outside content creators and curation services, as needed, editing to ensure brand and messaging consistency, Set success metrics and track progress using qualitative and quantitative data, Excellent communication skills, both written and in-person.